Press & media

Videos, press releases, and coverage. Press inquiries? Email ROK@KindnessWorldwide.org.

Videos

Peter Samuelson and ROK

In Peter's words "If Mary-Kay, Tupperware and Amway can do it, then why can't we? With Kindness!"

ROKindness.org: Can Peter Samuelson Make Kindness Go Viral?

Gregg-Brooke Koleno welcomes back film producer, philanthropist, author, and social entrepreneur Peter Samuelson to explore how Kindness can become intentional, measurable, and contagious.

Why Did Peter Co-Found ROK?

Peter Samuelson who is the producer of 27 films, founder of seven charities, and a man who sees a problem and thinks outside the box to fix it. He mostly succeeds!

The Gary Sutton Show Interviews Team Behind Kindness Worldwide

Kindness Worldwide was featured on The Gary Sutton Show.

Peter Samuelson on Kindness, Happiness & Changing the World | 10 in 10 with Dr. Smiley

In this extraordinary episode of 10 in 10 on the Doctor Smiley Show, legendary film producer, bestselling author, philanthropist, social entrepreneur, and Co-Founder of ROK is interviewed.

Peter Samuelson | The Kindness Movement That Could Change the World

Peter Samuelson discusses how Kindness will change the world.

Press releases

York Revolution Packs the Park for Kindness on Aug 20th to Launch ROKindness Nationwide

The first pro sports event built around Kindness returns to WellSpan Park after drawing 4,573 fans on a weekday last year — where every ROK starts a ripple.

August 04, 2026

In the news

WGNTV Daytime Chicago

ROK: Track How Your Kindness Spreads

One act of Kindness can spread far especially if you can keep a record of what you did, see who it inspired and watch the ripples spread further than you imagined. That’s the goal of the ROK platform. Co-founder, Kevin Smith joined Daytime Chicago to share more.

August 24, 2026

York Revs Host "Pack the Park for Kindness" Event

"Pack the Park with Kindness" took place at WellSpan Park on Thursday as part of an initiative between the Revs and kindness worldwide.

August 21, 2026

Leadership Today

Interview with Producer and Nonprofit Leader Peter Samuelson

Here is Adam Mendler's conversation with producer and nonprofit leader Peter Samuelson.

August 16, 2026

York Revolution Partners with Nonprofit Kindness Worldwide to Spread Positivity at WellSpan Park

WellSpan Park was packed again on Thursday night, Aug. 7, but it wasn't just for a baseball game. Instead, it was all about spreading kindness for the "Pack the Park for Kindness" event.

The Times of Israel

When Silence Is Safer Than Speaking

As a Hollywood producer, Peter has spent much of his career around artists, actors, musicians, and storytellers. One thing Peter has learned is that there are moments when speaking up comes at a cost.

York Revolution Packs the Park to Help Launch ROKindness.org Nationwide

The first pro sports event built entirely around Kindness returns to WellSpan Park after drawing 4,573 fans on a weekday last year — where every ROK starts a ripple.

C-Suite Network

Kevin Smith on the Lost Wallet That Started a Global Kindness Movement

Here's how a simple lost wallet inspired Kevin Smith to found Kindness Worldwide and ROK.

Peter Samuelson: Cultivating Kindness and Profitability with ROK

Peter Samuelson discusses the purpose behind ROK with Valiant CEO.

Smiley Movement

Filmmaker Peter Samuelson Becomes Kindness Worldwide Ambassador

In February 2026, Samuelson was appointed Global Ambassador for Kindness Worldwide Inc.

February 27, 2026

Channel Kindness

How Losing a Wallet Sparked a Global Kindness Movement

Here's how losing a wallet caused Kevin Smith to found Kindness Worldwide.

First-graders in York County Showing Everyone What Kindness Week is About

A few students in York County, PA show what Kindness Week is all about.

November 14, 2023

Random Act of Kindness Inspires Launch of York County-based Nonprofit

A random act of Kindness sparked the formation of Kindness Worldwide and ROK.

November 9, 2023

York County Community Foundation

Kindness Co-Tails Fund: Paying It Forward With Acts of Kindness

For Kevin Smith, “Good Friday” took on an entirely different meaning on the morning of April 7, 2023.

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